The holiday season is upon us and it’s time to start shopping. Before the month is out everyone would be done shopping and would have moved on. The time is now and we have got to own it. Let’s take a quick look at a few tweaks that could be made to your website that makes quick conversions from shoppers to buyers.
Get Rid of the Fluff:
It has been a long discussion and after a lot of thought and suggestion with proven stats, it has been decided to get rid of sliders and auto-run carousels. Though they do look entertaining, they are a source of distraction and are actually a bit of an annoyance to those who usually shop over mobiles. Instead eCommerce site owners are requested to turn their attention to hero images or grids which are informative and eye catching.
Avoid Auto Play:
When people shop online while on the go, or at a quite spot such as the doctor’s office; that blast of noise that comes from their phone could be disturbing. In such cases, it would be better to make a provision to save video to be watched later, or add a thumbnail to entice them to watch, compelling graphic.
Narrow Down Search Options:
With too many options to choose from visiting shoppers would get confused and make them think twice. Keep them focused by minimizing on the number of option you have to provide. The best way to go about it is to display just a handful of other products below all the important details for the product the page is designed to showcase.
Featuring Prices:
Make your price lists more convincing. Use selective font colors and sizes to attract the eyes. Instead of strike-outs use words such as ‘Previously’, ‘Original pricing’ and others to indicate the present and the past price.
Usage of Popovers:
Popovers are likable only when you have the time to take a look at them. When you are in a hurry to shop, or especially shopping on a small screen, popovers can be an unpleasant thing. Popovers are best used when you are trying to get people to register for emails, and the festive season is not the right time for that. If you must, you can use a timed pop-up that displays after the visitor has had the chance to look around a bit.
Checkout Page:
Make your checkout page as simple and clear as possible. Give a clear cut picture of your modes of payment, shipping methods, use radio buttons or “select one” menus instead of standard drop-down menus. For payments using PayPal Express, Amazon Payments, and others add another link for credit card checkout.
