Latest studies show that the attention span of an individual has dropped to a few milliseconds over the years with a lot of distraction that continues to grow by the day in the world that we live. Knowing that that is the situation for all viewers and potential customers, it makes it even more important to use the right content while you market your product. Gaining your viewers’ attention and holding that for as long as you need to advertise your product is the key to proper branding. With no further delay, let’s focus on a few content marketing strategies to follow to grab your reader’s attention and score conversions.
What Information can I get out of this Content?
The first question that comes to mind for any individual who’s reading anything is “What Information can I get out of this Content?” Is this what I am looking for? Yes, people go through articles or blogs searching for the apt information to hundreds of questions that cross their minds. Rambling about anything that’s just the opposite of what they are looking for is going to make you lose visitors. Don’t be afraid to cut to the chase, you don’t always have to buffer your information with a sugar coating.
Help me find what I am looking for:
This will be the second aspect of concern, most readers are frustrated as they don’t get what they are looking for. An article states, “Click here for Ideas in boosting your Sales” And the reader gets diverted to a page of packages or offers. Well, here the reader is looking for more information and not to buy. Know your customers and provide them with what they need. ‘INFORMATION’ is what they are looking for, and not offers. Don’t push your customer into the purchase, instead try to build their trust in you with useful information.
Provide Valuable Information:
Have you ever looked at the content marketing pyramid? It goes like this. First, we have the attention-grabbing line, which I call the ‘teaser’. Once you’ve got their attention, then I suggest you put in your ‘asset’. This is where you share valuable information about your product or service and something that will help me build my trust in you. Along with this, you share pages of information to back-up your storyline, and voila, you end with a concluding statement that urges me to buy, also known as a ‘call to action’ symbol.
Let’s see, would you like to read a book or watch a movie when you are almost brain dead from a day’s work? The answer would be to watch something. Yes, the brain is capable of making sense of something just by viewing an image, rather than reading a sentence, even when it is at its peak performance. An image can speak a thousand words. Try to be more visual in your content marketing strategy.
Posting images, videos and relevant content is not all. Having a good interaction with those who visit your page and those who are just passers-by as well, could help boost your presence in the digital realm. Try taking time out to comment, and like images and posts put up by a few visitors to your pages. These just might turn into free branding agents or even loyal customers in the end.
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