Mobile Apps in businesses have always helped organizations get one step ahead of their competitors, and there’s no doubt why. With the advent of smartphones, people have been in more of a relationship with their device than with the people around them. A sad fact that Einstein quoted “I Fear the Day That Technology Will Surpass Our Human Interaction”. But, to our benefit, marketers of today have able to use the same technology and get their way to the top using mobile applications. However, small businesses on the other hand continue to hold back. Now let’s take a quick look as to why they should re-consider.