We cannot deny the fact that we live in the mobile era, and the number of mobile users exceed the number of desktop users. Realizing the shift in trend and understanding the compatibility of mobile apps and websites for its users, businesses have turned their marketing strategies to mobiles to best suit their purposes. Though this may seem true, not all companies can afford both. So, they choose the greater of the two. To help you understand why a mobile app is better than a mobile website while trying to showcase a business to your customers, we have put together a few points here.
Improves Personalization:
Have you ever gone to a website and tried to sort things in the way you like to see them? Well, you wouldn’t have dared try that as there isn’t such an option. Well, things are not the same with a mobile app. It helps users personalize their experience on the app based on their location, interest, affordability, usage behaviour, and more. Now, that’s the kind of experience that all customers are looking for. Added to this, customers are constantly reminded of their pampering through notifications, helping improve the conversion rate.
Notifications:
This is what we briefly discussed in the above paragraph. Notifications are of two types, Push Notifications & In-App notifications. Both of the types have their own benefits. Remember those days when you were so excited to receive an email until a business bombarded you with so many that you got sick of opening your inbox? Yes, emails used to be the better means of communication between brands and its customers until they started failing their purpose. The benefit of using notifications is that they can be provided at the user’s interest and not just stacked up for no use. Push Notifications are those that have had a 40% click- through rate in comparison with email marketing, and in-app notifications provide their customers with just what they are looking for based on customer preferences, enabling better conversion ratios.
Functional Even Off-Line:
This is one of the best aspects of having a mobile app. Websites are dependent on the internet for its use, whereas mobile apps support nearly 70% of its features even in the absence of the Internet.
For example: Banking apps are capable of performing the basic functions such as instalment calculation, tax calculation, determination of loan limit, and so on even in the absence of an Internet connection.
Apps Faster than Websites:
Apps are a lot quicker than websites when planned and designed appropriately. Since apps store their data locally on the mobile devices in comparison to websites which depend on servers, it cuts the data loading and download time increasing the user’s preference to mobile apps rather than websites.
Mobile App v/s Mobile Site — What Should You Choose?
It all drives down to this question. Though many businesses would like to have both, not all are able to afford the same. Depending on the budget and the business goal, you might have to choose any one of the same. Understanding that both do play roles well with specific pros and cons that are attached to the same; mobile apps do gain a better chance in achieving personalization and operational efficiency, along with multiple other exclusive features. Thereby winning the hearts of your customers.
We hope you enjoyed your read and look forward to having talks on even more interesting topics in the future. For more on mobile apps and our services visit urbansoft.co